Privacy policy

Last updated: 14.10.2026

This privacy policy relates to how your personal data is processed. 

The data controllers are:

1. Horrea Trade, a simplified joint stock company with share capital of 1.000 €, whose registered office is located at Paris 2nd, 9 rue des Colonnes, 75002 PARIS, which is registered in the Paris Trade and Corporate Register under 949526909 (“Horrea”), acts as data controller for the processing of personal data relating to the consumer journey carried out via the website https://shop.aperol.com (the “Website”), including processing activities connected to purchases, payments, deliveries, returns and overall order management.

2. Davide Campari-Milano N.V., (on its behalf and on behalf of its affiliates) a company governed by the laws of Netherlands, with operational seat at via Franco Sacchetti 20, 20099, Sesto San Giovanni (MI), Italy, VAT Number 06672120158, acts as a data controller for the marketing/profiling purposes (in case consent is given by You) with Horrea collecting consent solely in its capacity as Campari’s data processor. 

3. Horrea and Davide Campari-Milano N.V. act as joint controllers (formalized via a signed agreement) for specific processing activities, namely the management of product returns, product recall procedures, and the joint handling of product-related consumer requests and claims, as set out in this privacy policy and in compliance with Article 26 GDPR.

This privacy policy describes how Horrea, and Davide Campari-Milano N.V., collect, use, and processes your personal data when you visit, use our services, or make a purchase from https://shop.aperol.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this privacy policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this privacy policy.

We are committed to protecting your privacy. We use your personal data in accordance with applicable laws and regulations related to data protection and confidentiality, including the European General Data Protection Regulation (GDPR).

Please read this privacy policy carefully. By using and accessing any of the Services, you agree to the collection, use, process of your personal data as described in this privacy policy.

 

Changes to this privacy policy
 

We may update this Privacy Policy from time to time, including reflecting changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

 

How we collect and use your personal data 

To provide the Services, we collect and have collected personal data about you from a variety of sources, as set out below. The information that we collect, and use varies depending on how you interact with us in application of the provisions of the General Data Protection Regulation (GDPR), including for Horrea the applicability of the Law number 78-17 of January 6, 1978, relating to information technology, files and freedoms. 

In the table below, we explain what specific business interests we pursue when processing your personal data and the lawful basis we rely on: 

 * where we use your email or other digital means to communicate marketing information to you, we will seek you prior consent where required by law. 

In addition to the specific uses set out above, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Personal data we collect

The types of personal data we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal data", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Personal data we collect directly from You

 

Information that you directly submit to us through our Services may include:

1. Basic contact details including your name, address, phone number, email.

2. Order information including your name, billing address, shipping address, product purchased, quantity, payment confirmation, email address, phone number.

3. Account information including your username, password, security questions.

4. Shopping information including the items you view, put in your cart or add to your wishlist.

5. Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

6. Order and product information necessary to process and resolve the request or claim (including details of the product concerned, date of purchase, delivery details, and the nature of the issue reported). 

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

 

Personal data we collect through cookies

 

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

In this regard, have a look at our cookie policy, you can always update your preferences. 

 

Personal data we obtain from third parties

 

Finally, we may obtain personal data about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

- Companies who support our site and Services, such as Shopify.

- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

- When you visit our Site, open or click on emails we send to you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Personal data we obtain from third parties will be treated in accordance with this privacy policy. We are not responsible or liable for the accuracy of the data provided to us by third parties and we are not responsible for any third party's policies or practices. For more information, see the section below, third party websites and links.

 

How we use your personal data

Providing products and services. 

We use your personal data to provide you with the Services in order:

- to fulfil our contract with you, including to process your payments.

- fulfill your orders.

- to send notifications related to your account, purchases, returns, exchanges or other transactions.

- to create, maintain and otherwise manage your account.

- to arrange for shipping, facilitate any returns and exchanges.

- to enable you to post reviews.

Marketing and advertising. 

Subject to your consent, we use your personal data for marketing, advertising, and promotional purposes, including sending commercial communications through automated channels (such as email and SMS) and non-automated channels (such as operator-assisted calls and postal mail).

These communications may include email tracking technologies, such as tracking pixels, to analyse your interactions with our communications, measure campaign effectiveness, and improve their relevance.

You may withdraw your consent or object to the processing of your personal data for direct marketing purposes at any time.

Profiling

If you provide your consent, Davide Campari-Milano N.V. processes your personal data for profiling purposes. Profiling consists of analysing your interactions with the Website, your purchase behaviour and your engagement with our digital content in order to understand your preferences and to build consumer segments.

Profiling activities may include: analysing purchase history and browsing behaviour, categorising users based on past interactions or predicted preferences, measuring engagement with online content and campaigns, building audience segments for internal analysis or future marketing strategies.

Security and fraud prevention.

We use your personal data to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with you. 

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

 

Management of product returns and product recall procedures (joint controllership)

We use your personal data to manage product returns and product recall procedures, where Horrea and Davide Campari-Milano N.V. act as joint controllers. This processing is necessary to ensure compliance with applicable product safety and traceability laws, to safeguard consumer protection, and to allow us to identify, contact, and notify affected consumers in the event of a recall.

Handling of consumer requests and claims relating to products (joint controllership)

We use your personal data to jointly manage and respond to consumer requests or claims concerning the products sold through the Website. Depending on how the claim is received, Horrea or Davide Campari-Milano N.V. may process the request initially, after which the data may be shared to ensure coordinated and complete handling.

 

How we communicate your personal data to third parties

 

For the processing operations carried out jointly by Horrea and Davide Campari-Milano N.V. (returns, product recall procedures, and product-related consumer claims), Horrea transfers the necessary personal data to Davide Campari-Milano N.V. Both parties access and process this data only according to their respective operational responsibilities, in line with Article 26 GDPR.

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include: 

- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

- With business and marketing partners, including Shopify, to provide services to you. Our business and marketing partners will use your personal data in accordance with their own privacy notices.

- When you have given your permission or consent to disclose your personal data to other third parties. 

- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

- To comply with any applicable legal obligations and to enforce any applicable terms of service.

Info about our data processing

 

Category of personal data:

- Identifiers such as basic contact details and certain order and account information, our legal basis for processing your data being the sales contract concluded with you. 

- Commercial information such as order information, shopping information and customer support information, our legal basis for processing your data being the sales contract concluded with you.

- Internet or other similar network activity, such as usage data

- Transaction data (e.g. purchase history, order value, product categories purchased).

- Interaction and engagement data (e.g. browsing activity, clicks, items viewed, time spent on pages).

- Technical data collected through cookies or similar technologies, where consent is provided.

Categories of recipients

- Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers).

- Business and marketing partners.

- Affiliates.

- Authorised processors such as agencies.

- Depending on the nature of the request or claim, the relevant personal data may be accessed and processed by authorised teams within Horrea and Davide Campari-Milano N.V., each acting in accordance with their operational responsibilities under the joint controllership structure.

   

User generated content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone. 

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

 

Third party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

 

Minor's data

The Services is not available for minors and we do not collect personal data from minors. Every visitor of the Site undergoes an age verification process to ensure they are of legal age. 

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to comply with our legal obligations, resolve disputes, and enforce our agreements.

In particular:

- E-commerce and consumer journey data (Horrea as controller): retained for the period necessary to manage your orders, payments, delivery, returns, exchanges and customer account, and subsequently stored in accordance with applicable statutory retention periods (including accounting, tax, and contractual limitation requirements).

- Marketing and profiling data (Davide Campari-Milano N.V. as controller): Marketing data, including data collected through email tracking technologies, is retained for up to two years from the date consent is collected, or until consent is withdrawn, whichever occurs first. Profiling data is retained for one year. Where consent is withdrawn, the relevant processing will cease, and the corresponding data will be deleted or anonymised, unless further retention is required by applicable law. You may object to the processing of your personal data for direct marketing purposes at any time.

- Product returns and product recall procedures (Horrea and Davide Campari-Milano N.V. as joint controllers): retained for the period required under applicable product safety, product recall and traceability laws, and for as long as necessary to demonstrate compliance with legal obligations relating to consumer protection and product safety.

- Consumer requests or claims relating to products (Horrea and Davide Campari-Milano N.V. as joint controllers): retained for the duration necessary to handle the request or claim and subsequently stored for the legally required periods under consumer protection laws and applicable statutory limitation periods, in order to establish, exercise or defend legal claims.

Once the applicable retention periods have expired, your personal data will be securely deleted, anonymized, or archived in accordance with applicable laws.

 

Your rights and choices

 

Under the applicable law you will have these rights : 

- Right to access. You may have a right to request access to personal data that we hold about you, including details relating to the ways in which we use and share your data.

- Right to delete. You may have a right to request that we delete personal information we collect about you.

- Right to correct. You may have a right to request that we correct inaccurate personal data.

- Right of portability. You may have a right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, as per applicable law. 

- Right to Opt-out: if consent is given for this purpose, anytime you may have the right to opt-out from the processing of your personal data for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our website we will register your opt-out preference automatically, considering this action a request to opt-out of the processing of personal data for the device and browser that you use to visit the website.

- Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal data.

- Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

- Managing communication preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

Complaints

 

You have the right to file a complaint with the competent supervisory authority of your place of habitual residence or work or where an alleged infringement took place.

International users

 

Please note that we may transfer, store and process your personal data outside the country you live in. Your personal data is also processed by staff and third-party service providers and partners in these countries. In these cases, we will ensure that all the safeguards provided by the applicable law will be respected. 

Contact

 

Should you have any questions about our privacy practices or this Privacy and Cookie Policy, or if you would like to exercise any of the rights available to you, please email us at: 

GPDP.OFFICE@CAMPARI.COM for Davide Campari-Milano N.V.,  finance@horrea.fr for Horrea.